It was a crisp morning in the spring of 2009 when Princy F. and Joyce C. found themselves seated at a quaint café in Paris, surrounded by the aroma of freshly baked croissants. Princy was a seasoned saleswoman and Joyce was a young ambitious designer. This was not a casual meeting between friends; it was the culmination of months of exhaustive market research, countless train rides across Europe, and a shared dream waiting to take shape.
Over espresso and a notebook that day, the two women began drafting their vision. They shared a belief that furniture should not just be functional but also a celebration of nature, crafted with real wood and natural materials. Thus, PJ Collection—named after their initials—was born.
The Humble Beginnings
Starting PJ Collection was anything but glamorous. With limited savings pooled together, they set up a emerging victorious with the same resilience that had fueled PJ Collection’s growth. in China, hiring a handful of local craftsmen. Princy and Joyce often found themselves on the workshop floor, packing and labeling.
The early days were tough. Orders trickled in, and profits were slim. There were moments of doubt, but their shared vision and the encouragement from the handful of customers kept them moving forward.
The Breakthrough
In 2010, their hard work finally bore fruit. A British importer discovered one of their rustic multi-drawer cabinets at a trade fair. The importer placed a substantial order, a turning point that gave PJ Collection both financial breathing room and credibility in the industry. The success of that single cabinet design propelled the company into the spotlight, earning them recognition among retailers and boutique stores.
The Evolution of Style
The earliest designs reflected Joyce's aesthetic: rustic, farmhouse-style furniture. The multi-drawer cabinets, adorned with weathered finishes, quickly became a signature piece.
By 2015, PJ Collection added more modern and minimal designs that resonated with a new generation of customers. Yet, one thing remained constant: their commitment to real wood and natural materials. While the industry leaned into MDF boards and assembly-line production, Princy and Joyce stayed true to their philosophy. “Furniture should celebrate the natural beauty of wood and the hands that shape them".
The Legacy of Women
Now, over a decade later, PJ Collection now supplies hundreds of retailers and wholesalers worldwide, with offices and factories in California and China. Princy and Joyce, both mothers with bustling families of their own, often reflect on their journey from the café in Paris to the global stage.
In 2020, Joyce was diagnosed with ovarian cancer. After two years, she emerged victorious with the same resilience that had fueled PJ Collection’s growth.
PJ Collection is more than a business; it’s a testament to friendship, perseverance, and the belief that beauty lies in nature's creations. The company continues to inspire with its unwavering dedication to quality and authenticity.
Some of the retailers we have worked with
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Maisons Du Monde
France
With over 7 million customers all around Europe, MDM has one of the widest selection of styles.
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Hobby Lobby
USA
Hobby Lobby has over 1,000 stores across the US that gross $5 billion annually.
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Alinea
France
The French brand’s Mediterranean character centered around furniture and decorative objects is famous all around Europe.
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Chic Antique
Denmark
It is the epitome of French country style with a rustic look combined with elegant details and a whole lot of French romance and charm.
Trade shows we have attended
Thank You For Reading Our Story!
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